Minimum Viable Brand

The brand package for start-ups.

Everything you need, and nothing you don't, to launch your business with confidence. All at a reduced cost exclusively offered to start-ups and small businesses.

The 2 (and a half) important things you need.

Uniting Story and Identity

Starting a new brand is hard. Seriously hard. And with all the hacks, templates, and cheap overseas designers online it can be impossible to navigate those first few steps. A lot of entrepreneurs turn to a trusted professional, but so many fancy pants branding studios are happy to deliver a beautiful portfolio piece without the guts that make it actually work.

We designed the Minimum Viable Brand to combine the two most important elements of a brand: story and identity. You get everything you need - and nothing you don't - to get your start-up, new offering, or MVP off the ground.

Brand Story

We leverage the proven StoryBrand framework to position your brand for clarity and growth. You get a proven messaging playbook that wins customers, rallys your staff, and attracts investors

Brand Identity

Logo, typography, color, photography. It all is an important part of how your brand is perceived. We'll audit where you are and what you need, then bring your entire visual brand up to snuff.

Brand Guide

It's all well and good, but if no one sees or understands your brand, it doesn't get used. We'll package everything up for you in the materials you need for consistency and universal adoption.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

McCauley Adams

CEO, Ramble on Rose Garden Design

What you get.

The core brand elements.

Story

  • Facilitated story discovery session

  • 7-part StoryBrand framework

  • Brand one-liner

  • Brand narrative

  • Brand archetypes

  • Internal Story explainer

  • Mission/Vision Core values review

  • Social story strategy

  • Website review and recommendations

Identity

  • Logo system

  • Color heirarchy

  • Digital and print typography standards

  • Photography standards

  • Pattern and texture guidelines

  • Web-ready brand standards

  • Branded presentation template

  • Voice & tone

Guide

  • Master Brand Guideline

  • Desk reference micro brand guide

  • Storytelling Guide

Our way of giving back to the community.

Exclusively for start-ups and small businesses.

We offer this program exclusively for start-ups and small businesses at a reduced cost from our typical rate. If you have a small business and need brand support, please let us know.

Book your Guide call.

Hop on a quick call with a certified StoryBrand Guide to see where you are, and how we can help tell your story.

Pick a program.

Choose whichever timeline and price-point is right for you.

Get your new brand.

We'll get to work clarifying your brand and getting you the tools you need.

Grow confidently.

When your brand is built on a solid foundation, you can grow with confidence.

Designed to work for you.

Programs

We offer three different engagements to suit your needs. Need something not listen here? Just let us know. We can build a custom program around your needs.

Coaching
$500/mo
or $5,000 yearly
For those who want to build it themselves, but need a little support.
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1 Hour every other week private call to discuss everything you are working on and provide guidance
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Support finding an agency
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Access to materials and content
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The MVB
$6,000
As 3 payments of $2,000
Get the whole MVB in just a few weeks.
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Your complete Brand Story
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Your complete Brand Identity
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Guidance documents
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Monthly check-in calls for 6 months
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Access to materials and content
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Sprint
$2,500
On-location available at additional cost.
A one-day coaching sprint to get everything done we can.
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8-hour coaching session
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Monthly check-in calls for 3 months
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Complete rights and access to anything we create while working together.
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Ready to clarify your brand?

Hop on a quick call with our team and see if we can help you tell your story better. If we aren't the right fit, we are more than happy to connect you to our extensive network of guides, coaches, and experts to help you with anything you need.